"Highly educated people" use smartphones while traveling

Connection between movement and "information behavior"

Image of a person operating a smartphone on a train (Image: Photo AC)

　Since ancient times, "moving" for people has been associated with information behavior using various media and information devices. [Smartphone while on the move] A graph showing the difference by educational background In familiar scenes of transportation, reading newspapers, books, and comics in the train, and listening to the radio and audio equipment (car stereo) in the car It was a representative information behavior. Nowadays, many of these are integrated into smartphones, and we often see the use of the Internet for SNS and videos. I wonder how society as a whole handles information behavior while on the move. Here, I would like to clarify the actual situation by unraveling the data of the national survey (“Survey on Japanese Information Behavior”) that has been conducted for some time on information behavior in daily life.

Deciphering the results of the 3,000-person survey

Since 1995, the "Japanese Information Behavior Survey" has been conducted every five years by the University of Tokyo Institute of Social Information (now the University of Tokyo Information). In a survey conducted by the Interfaculty Initiative in Information Studies), we recorded the information activities that people do in a day along with the places, using about 3000 samples (survey subjects) mainly in their teens to 60s as a standard. It is. The data is in a format (diary format) in which the subject's behavior is recorded on a questionnaire for each time period and counted in 5-minute increments. Since the location is selected from the categories of home, work (school), and on the move, the method of transportation is not recorded. With the above in mind, let's look at the results based on the 2015 data for people aged 13 to 69.

Smartphones and mobile phones while on the move: about 47%

Percentage and average time of information behavior while on the move (Image: Theory of Korenaga)

　The table shows 1231 people excluding those who did not answer "on the move" during the survey period (people who do not move). Represents the average time spent performing the activity. From the results, regarding information behavior while moving, the percentage of behavior performed on mobile devices such as smartphones and mobile phones (excluding personal computers and tablets) (46.9% in total) was compared to behavior performed on other conventional media. It became clear that it occupies nearly double the proportion of the total of 24.8%. The ratio of individual behaviors is relatively small, with a maximum of 10%, but this is regardless of means of transportation such as car or train (including walking), and is not limited to commuting. This is because it is a percentage of the total population. For people in areas such as the Kanto region, where railroads are the main means of commuting, this result may seem strange, but on the other hand, it is also conscious that when viewed nationwide, travel by rail is limited. should By the way, as for information behavior related to railways, according to a survey (1362 people, including those who did not move during the survey period) conducted on the same sample using a questionnaire (questionnaire format) different from the diary format, in-car advertisements 30.6% (total of "frequently" and "occasionally") used advertisements in public transportation such as trains and station posters. In addition, 11.7% of the in-flight magazines on airplanes and 8.2% of the in-flight magazines on Shinkansen were users. The above results are percentages for all subjects, but what are the differences due to attributes such as gender and age?

Page 1/2