thx. This is Natsuki from Aesta Co., Ltd. This time, we have put together a total of 200 sports x technology services in the form of a chaos map!
It is the best content to grasp sports x technology services at once, and it is a self-confident work that has been featured by many famous media!
TechCrunch Japan
https://jp.techcrunch.com/2021/01/14/aesta-sports-tech-chaos-map-2021/?5
President Online
https://president.jp/ud/pressrelease/5ffeac857765611a4a600000
Toyo Keizai Online
https://toyokeizai.net/ud/pressrelease/5ffea27c77656173e2220000
Jiji Press
https://www.jiji.com/jc/article?k=000000001.000071040&g=prt
What is a chaos map?
The definition is "a categorized business that provides services and products focusing on a specific industry, and summarized in one image so that it is easy to see." Looking at this, it becomes clear at a glance what kind of services and players currently exist in the world.
If you read "Chaos Map Free Release", you can see the chaos map I created!
How to make a chaos map
The specific creation procedure was taught by a person named Ryusei Takahashi .
Creating a chaos map for entrepreneurs will help you develop a strategy for what services are out there and what services you will differentiate yourself from. It is no exaggeration to say that I am now thanks to Mr. Takahashi. thank you for your help! Below is a link to Mr. Takahashi's note.
Weaknesses of the chaos map
Chaos maps are not all-purpose. It certainly looks good and is organized, so I think I understand it, but in reality, "I don't know the details of the services on the chaos map ." In other words, the chaos map is just an overall view, and you have to find out by yourself what kind of service, where, who, why, and how popular the service is. Hmm. To overcome that weakness, I have a note explaining all the services!
I want this person to read
In my opinion, I have listed 10 candidates that will definitely help these people. Count how many you apply!
① Those who are aiming to start a business or new business in the field of sports and fitness ② Those who are already running a business in the field of sports and fitness ③ Those who are unbearable in exercise such as muscle training and running ④ Professional sports team Those who are involved in management, etc. ⑤ Experts such as consultants and analysts ⑥ Investors such as VCs, angels, and business companies ⑦ Those who can assert that watching sports is worth living ⑧ I want to make exercise a habit from now on Person ⑨ Person who is involved in sports media ⑩ Person who is an athlete himself
How was it? I think it can be broadly categorized into those who are involved in the sports industry and those who are enthusiastic sportsmen . I think the former can be useful for future business strategies and competitive analysis . I think the latter can introduce something that makes you think, "Is there such a service in the world? I want to use it!" If at least one of the 10 candidates applies to you, be sure to read through!
Voice of last year's purchaser
This note was also introduced by Takeshi Furuya, the editor-in-chief of "Fitness Business," the only management information magazine in the fitness industry. Also, thank you to all the people who have already purchased it! We will post some of the voices of the purchasers.
Benefits of purchasing
By purchasing this article, you will be able to cover services in the areas of sports and technology in Japan and overseas with only one content. You can completely cut the work that you would normally need, such as finding a service, searching on Google, and searching on Youtube. All 200 services are organized, and it is possible to play videos that show the contents of the services. There are many videos explaining Youtube in English, but don't worry! Even if you do not understand English, we carefully select Youtube videos that you can understand the service content only with the video.
If you add up the time you created last year, you've spent about 360 hours creating a chaos map! We explain 200 services carefully selected in Japan and overseas with easy-to-understand sentences, videos or screenshots. By the way, this time it is divided into the first part and the second part. The reason is that the amount of articles is too large and the page is very heavy lol That's why the price per article is halved!
Finally, I will release the chaos map I created!
Free chaos map
Thank you for waiting! This is "Sports Tech Chaos Map 2021.ver" ! We look forward to hearing from you! Now let's move on to the explanation of the service. The first 10 services are open to the public for free . If you want to know more about 190 services , please consider purchasing before raising the price!
* Since the content is very large, we recommend viewing it on a PC.
Introduction
We will categorize the services listed on the Chaos Map into a total of 20 types and introduce 200 services one by one . The order of publication is alphabetical order and AIUEO order in each category. Please note that the order of the chaos map is different. Regarding categorization, in the case of services that fall into multiple categories, priority is given to the most core category. That is my discretion.
Then, I will introduce each category and each service!
1. 1. Wearable device (watch type) (10 pieces)
Many watch-type wearable devices show heart rate, walking distance, steps, calories burned, etc. when worn. Since 2020, the technology has evolved, and devices that can understand the mental state and blood oxygen concentration have also appeared. This type of device has become quite popular in general. With the advent of the low-priced version, price competition has become quite fierce.
Amazon Halo
Summary: Amazon's wearable device. The biggest feature is that there is no screen. There are two types of microphones, and you can analyze the mental state from the tone of your voice. In addition, it also has a highly accurate body fat scale function. Also equipped with a sleep tracking function. There is also a fitness mode, so other companies can create content. The price of the main unit that can be used by linking with the dedicated application is $ 100, and the subscription is $ 4 / month.
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Company name: Amazon Headquarters location: Washington, USA Owner: Jeff Bezos Date of establishment: 1994 Note: It is a part of GAFA. Announced release in August 2020.
Apple Watch Series 6
Summary: Wearable watch from Apple. The latest model as of 2021. In addition to being able to monitor heart rate, it is now possible to measure blood oxygen levels. More types of workouts can be recorded. In addition, the activity level (calories burned) of the friend is displayed. Of course you can use podcasts and music. The amount is about 47,000 yen.
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Company name: Apple Headquarters location: California, USA Owner: Timothy Donald Cook Date of establishment: 1976 Note: A part of GAFA. Fitness + is also available.
Fitbit Sense
Summary: The latest Fitbit model. In addition to the ability to detect potential fever, signs of illness with skin sensors, it is equipped with an electronic design automation (EDA) sensor to detect stress levels (world's first). You can track your stress level with the app. Also equipped with an electrocardiogram function. It has evolved into a device that is more specialized in healthcare. Of course, it also has a conventional sleep tracking function. It also has a meal recording function. The amount is about 36,000 yen.
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Company name: Fitbit Headquarters location: California, USA Owner: James Park Date of establishment: 2007 Memo: Scheduled to be acquired by Google for about 216 billion yen. It slipped into 2021.
Galaxy Watch Active2
Summary: Wearable watch from Samsung. As of 2021, the latest model is the Galaxy Watch 3, but it's not for exercise. The Active series specializes in exercise tracking. It can also detect running, cycling, rowing, swimming, etc. In addition, the mental state and sleep state can be visualized. You can choose from two disc sizes, 40 mm and 44 mm. The amount is from 37,000 yen to 39,000 yen.
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Company name: Samsung Headquarters location: Suwon, South Korea Owner: Lee Kun-hee Date of establishment: 1969 Memo: Listed.
Garmin
Description: A wearable device manufactured by Garmin, a general electronics manufacturer. Wide range of uses such as running, life log, outdoor, diving, golf, etc. The price range is wide, ranging from 20,000 yen to 300,000 yen. It's heavy because I know how to make it. Most displays are round. Since 2020, Garmin Pay has become compatible with Suica, so you can pass through the ticket gate by holding your device over it.
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Company name: Garmin Headquarters location: Kansas, USA. Owner: Cliff Pembell Founded: 1989 Note: Listed on NASDAQ.
HEALBE GoBe3
Description: A wristwatch-type wearable device. The latest model as of 2021. The only function is to automatically calculate the calories you have ingested. Realized by sensing the glucose level secreted during digestion. The world's first technology. In addition, it can measure the water level of the body and notify you of the appropriate timing of hydration. There are also other tracking functions. The amount is $ 199.
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Company name: HEALBE Headquarters location: California, USA Management: Artem Shipitsin Date of establishment: 2012 Memo: In 2020, we raised funds while keeping the amount private.
Mi band 5
Summary: Wearable watch from Xiaomi. The latest model released in June 2020. In addition to running, swimming and cycling can also be detected. Monitor your heart rate for 24 hours. It detects that you are sitting too much and issues an alarm. Wireless charging system and women's health management function have also been added. The screen has become larger. The NFC-compatible version can be used for mobile payment services, unlocking smart locks, and using it like a passcard on the subway. The amount is exceptional at 3,900 yen.
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Company name: Xiaomi Headquarters location: Beijing, China Owner: Lei Jun Established: 2010 Memo: Listed.
Polar Vantage V2
Summary: A smartwatch for training, sleep and muscle fatigue recording. We meet the needs of people of all levels, from improving athlete performance to improving the health of general customers, rehabilitation support and weight management. The latest model as of 2021. The biggest feature is that it suggests whether you are trying too hard or you should work a little more depending on your muscle fatigue. The amount is about 70,000 yen.
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Company name: Polar Electro Japan Headquarters location: Chuo-ku, Tokyo Owner: Hideo Sonobe Date of establishment: 1977 Memo: Poral's Japanese subsidiary. Originally a Finnish company.
WHOOP STRAP 3.0
Description: A wristwatch-type wearable device. Completely waterproof. By visualizing not only exercise tracking but also the degree of recovery from fatigue, it contributes to the prevention of injuries. It also enables sleep tracking and analysis. There is a dedicated app. It can be charged without removing it from the wrist. The amount is quite reasonable at $ 30. It is also used by professional golfer Justin Thomas.
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Company Name: WHOOP Headquarters Location: Massachusetts, USA Owner: Will Ahmed Date of Establishment: 2011 Memo: Series E. Cumulative procurement amount is about 20.5 billion yen.
Withings ScanWatch
Description: Manufactures wristwatch-type wearable terminals and scales. We also provide a dedicated application (Health Mate). The latest model as of 2021. The most advanced part of this time is that it tracks breathing during sleep. Blood oxygen concentration can also be measured. A part of the dial of an ordinary analog clock is a screen. The amount is about 35,000 yen.
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Company name: Withings Headquarters location: Ile de France, France Owner: Eric Carreel Date of establishment: 2008 Note: Acquired by Nokia.
2. Wearable device (clothing type) (8 pieces)
Many clothing-type wearable devices can read and record biological information and exercise information just by wearing them. Some are completely clothing-only, while others have a small sensor attached to the clothing. From those for sports teams to those for individual training.