"Business Development Masters", in which the Filament CEO Kakatsu, who supports a wide range of new business development of companies, talks with celebrities from all over the world, leading to business development and remote work.Following the last time, we will deliver a dialogue with Katsuki Togo, the director of the YKK AP Business Development Management Department.
YKK APの事業開発統括部 統括部長である東克紀さんIn the first part, we talked about how to proceed with Higashi's activities and new businesses in YKK AP within a large company.In the second part, we will introduce the innovative business model currently being handled by Mr. Higashi, and the droppings that seem to be protruding at first glance and are actually established as a new business of YKK AP.
Platform business to advance with "3 titles"
Mr. Kado: Mr. Higashi has several titles in addition to the new business manager of YKK AP.
Higashi: Yes.He is a director of the Living Tech Association and a director of the World Housing Club (WHC).First of all, the Living Tech Association is a association that crosses the boundaries of the industry and combines various useful products and technology to live a smart life in the house, and many housing -related companies.Correspondence companies and Amazon are also participating.
The WHC is promoting the creation of housing with the kit house introduced earlier.The WHC has built and operates a new housing sales business platform called "Home I Land" (Hil: HeL: HeL: HeL: HeL: HeL: HeL: HeL: HeL: HeL: HeL: HeL: HeL: HeL: HeL: HeL: HeL: HeL: HeL: HeL: HeL: HeL: HeL: HeL: HeL: HeL: HeL: HeL: HeL: HeL: HeL: HeL: HeL: HeL: HeL: HeL: HeL: HeL: HeL: HeL: HeL: HeL: HeL: HeL: HeL: HeL: HeL: HeL: HeL: HeL: HeL: Hil: HeLand.
「HOME i LAND」Kadokaku: It means that it will be involved in the "Manazuru no House" that was announced recently, but can you tell us more about virtual towns?By the way, this is to talk from a WHC business strategy director who runs HIL TOWN.
Mr. Higashi: Hil Town has various kit houses designed using future panels, etc. are lined up in a virtual housing exhibition hall.We talked about initiatives on the shortage of craftsmen at industrialization, but on the other hand, we, of course, want to provide a cheap and high -performance house for those who buy a house.Therefore, all the houses here themselves here themselves are the levels that can be built in a cold place like Sapporo, such as UA value, and the seismic class is also the highest specification, but it is provided to the owner for less than 20 million yen.The business is designed so that it can be done.
And the houses lined up in Hil Town are always CG by walking indoors, so you can see them on the conductors like when you go to the house without going to the exhibition hall. am.
Kado: The making is very detailed.This takes time to create a website.
Mr. Higashi: It's hard to make it, but by introducing the real thing in the video, when the owner who wants to build a house goes to a contractor, the image is coming up quickly.The construction shop can talk with the owner where they have the image of each other, so they don't get tired of meeting.
Kado: I see.When you build a house, we have a lot of meetings.I understand.
Mr. Higashi: Everything introduced here is a general ordinary house, but the house itself is solid.For example, moving the air conditioner under the floor in summer and the air conditioner under the floor is enough insulation and can live comfortably.This is built everywhere in virtual towns.Other than that, if you click the "Future Panel" part, you can also see the video from where the panel is piled up on the truck to the construction of the panel.
Virtual Town, an exhibition hall and a dealer
Mr. Kado: This Hil Town is going to develop more and more in the future.
Mr. Higashi: There are still many COMING SOON items, but the number of houses will increase more and more.In this city, we build more and more buildings designed by renowned architects.In the end, I want to go to Kengo Kuma (laughs)
In addition to the house, there are also trailer houses and glamping facilities.In other words, if you are thinking about buying a house, you can buy it if you come to this city and actually go to the counter.At the window, there is an expert from the owner's side, and a professional will be a professional and talks with a local contractor registered in HIL, so you can have an appropriate exchange.As a contractor, customers are sent without business.The buyers are promoting such a mechanism where you can buy a house with confidence when you come here.
Kadokaku: It's an exhibition hall of the concept model and looks like a dealer.It is true that the sale of home online is realized (laughs)
フィラメントCEOの角勝氏Mr. Higashi: Even though it is still now (laughs).Yes, the house of Manazuru I mentioned earlier is also built in Hil Town.If you say why YKK AP recommends Manazuru's house, if you come to Hil Town and sell the house, the windows, doors and panels will be sold.The house sold by the construction shop is paneled, so it changes to a YKK AP window.The product group that was converted to the kit here is a high -performance door and window of YKK AP, so the construction and sales are not "buy a window" but "Would you like to open a store?"You can, then.It is an image that I am looking for various ways to sell building materials in the future.
Kado: Is that the case?That's good.
A smart house advocated by Manazuru's house is also posted
Mr. Higashi: In that, we created Manazuru's house to activate this HIL platform a little more.The highlights of this Manazuru's house are Corona, so there is another interesting point, such as the part of the lifestyle of hygiene or the close work and residence, living in two bases, and eliminating the shortage of craftsmen and high performance so far."Smarting housing".The reason is that the smart device and smart house mechanism are done with members of the Living Tech Association.And when you can buy it at Hil Town when you can buy this house.
Kado: I see, all are connected.
Mr. Higashi: The house of Manazuru creates a real thing in a place within the last minute commuting area, 90 minutes from the city center of Manazuru, but this house itself is a corona evil first, so if you enter the entrance, there is a disinfecting room.You can wash your hands with touchless flush, and when you go to the right, you will find a work room for home, and when you go to the left, there is a hotel -like room where the bed is exposed.The kitchen is invisible, and the bath can be seen in the wooden deck.
「真鶴の家」外観 ホテルライクな内装Kado: That's good.There are all the splendor of the two bases.
Mr. Higashi: Here, we are condensed the essence of the next -generation housing creation we propose.A high -performance house made of the future panel, one or two air conditioners can live in spring, summer, autumn and winter, and can operate curtains, lighting, and rumba in a single voice in a self -driving house.It moves.However, since this is difficult to set to the general public, we create a window at the Living Tech Association, foster a "smart device concierge", and design a smart house.
Kado: So is Amazon in it?
Mr. Higashi: In addition, regarding the arrangement of the device with the Manazuru model, the wiring and the outlet are messed up in the house so that the outlet or rumba is not visible.There is a wiring in the back, and if you say "I'm now" at the entrance, Rumba goes inside quietly.When you say "Good morning", the curtain opens, and when you say "I'm going", Rumba starts to move.The automatic lighting of electricity is connected to the Philips Hue.I am planning to build such an autonomous home as a director of the Living Tech Association.In the future, it is still a concept, but can you make the unique standards of the smart house in the association?I am thinking.
「真鶴の家プロジェクト」のスマートホームプラン。スマートホーム機器10種、ネットワーク家電・機器7種、総数約90台を設置So this Manazuru's house is one building, but there are YKK AP, Living Tech Association, Hil's essence, which is a YKK AP employee, the director of the Living Tech Association, and the director of the WHC.I was able to connect the string and embody with the cooperation and effort of everyone in each role.
Share business that becomes Win-Win in open innovation
Kadokaku: The Living Tech Association is an industry group that everyone is gathering and thinking about a new future house. Does the WHC have YKK AP capital?
Mr. Higashi: It is included, but it is small.All related companies that agree with HIL's initiatives are gradually put their capital.
Kado: Does it feel like an open innovation like making a new house together?
Higashi: That's right.This is a complete venture.Based on HIL, we want to provide high -performance kit housing at an affordable price.The company related to that can also be a Win-win.
Kado: I see.In a sense, where the house maker is doing now, companies that are not house makers will come and create a project.
Mr. Higashi: HIL is a share business, and other people from various industries can participate.For example, a local contractor is also appearing here, and the house designed in -house has been kit into a high -quality house with a clearer grade and UA value clear, and all the toilet and buses are opened.It will be done.And if the house is sold to people in other regions, the construction shop that opened the store is a mechanism that will include a fee.Ordinary construction shops only build a house in the local area, but if you put the design data in Hil Town and sell them to other areas, it is a local contractor that you actually make, but tentatively.If you sell 10 buildings, even if you are silent, the design fees will come in.
Kadakun: If you design such a house and leave the design data of the house into open data, someone will make a house based on it and enter it every time.
Higashi: This is a wide share business.If you want to use kit house data, you will also register with HIL.You will pay 50,000 yen a month as a registration fee, but if you register, you will not only be able to use the kit, but you will also have three benefits: learning and being sent as you mentioned earlier.If these three cost 50,000 yen per month, the price of a franchise company is a surprising level.In other words, this is also a business that excites small and medium -sized construction shops.I would like small construction shops to use this HIL business well.
Kado: I see.In addition, young architects who are on sale will be famous if they sell here, and once designed once, they sell many times and get money.
Mr. Higashi: If you become a hot child, that will happen.But I didn't have enough notification yet, and I didn't make a proper announcement yet.After two or three months, the contents will increase a little more and the number of buildings will increase, so we will focus on announcements in the future.
Kado: I have to have Makoto Tanijiri make it.
Mr. Higashi: That's suitable for those people.If you make one, it will sell on your own.Most of the HIL is the story of HIL, but when I went up on the river to sell the high -performance windows and doors of YKK AP, it was like this.
A mechanism that can be bought cheaply and can earn well by construction shops
Kadokaku: People other than house makers have a mechanism to build a house maker -like house?
Mr. Higashi: Well, if you are confident, anyone can participate.I will take money to participate.It costs a lot to make a video.
Kado: Even so, the product of the house is a reasonable price.It would be cheap if the construction period could be shortened, the money they would pay would decrease, and the trouble would be reduced.
Mr. Higashi: As I have talked about simply, for small and medium -sized contractors, it is a mechanism that can make 25 % profits each time you sell one building.Actually, the current small and medium -sized construction shops are not so much.The construction period is shortened, the profit is 25 %, and from the viewpoint of the buyer, you can buy about 27 million yen from this performance level for about 20 million yen.The buyers are pleased, and those who build it can be profitable.And the manufacturers, including us, who are involved, can make a profit.It is realized by omitting various waste.The more people you are in between, the more and more the price will increase.Because the products in the house are like one by one, it has jumped in total.