▼ Implementation Background In recent years, data showing the potential for smart homes have also been released. According to a survey (* 1) on the smart home appliance market released by PwC Consulting LLC in April 2021, the introduction rate was about 10%, but the number of people considering introduction was about 30%, indicating the potential of the market. rice field. In addition, the LIVING TECH Association also conducted a survey on the actual usage of smart home appliances (* 2) on August 31, 2021. According to this, more than half experienced smart home appliances before purchasing, and felt the effect on "voice operation is possible (32.3%)" and "reduction of the burden of housework (31.5%)". understood. Furthermore, in the same survey, many people realized that the abundance was beyond convenience, and many said that "the enjoyment of life increased (16.6%)" and "the quality of life improved (13.7%)". The result was. On the other hand, although there are potential user needs and market growth potential, there are still various hurdles to the introduction of smart homes. There are "vague anxieties and uncertainties" for users, and the same is true for businesses. This project was carried out as an opportunity to let users know the possibilities of smart homes through their experiences. By disseminating emotional changes and experiences that occur when people who have not experienced smart homes actually touch the equipment and experience the space, we can disseminate the richness of life due to having a smart home and hurdles to smart homes. We would like to provide hints to users who are feeling the problem and companies who are considering the smart home business. The LIVING TECH Association will continue to promote the social implementation of smart homes by implementing demonstration projects with participating companies and users. ▼ Situation of the day The smart home experience event was sponsored by the LIVING TECH Association and was held by recruiting participants from users of the media partner "RoomClip". The venue was "Manazuru no Ie" in Manazuru Town, Kanagawa Prefecture, where the LIVING TECH Association supervised the smart home. Participants were Mr. Fukudome's family with children aged 4 and 8 and Mr. Uchiyama who participated as a couple. is. On the day of the event, there were two parts, one part was a smart home experience, and the second part was a roundtable discussion on living and smart homes. The first part started with a preview of "Manazuru no Ie". After experiencing how smart home appliances are installed and what benefits smart homes work with, we received lectures from each company about four smart home appliances. Speakers will be Mr. Daisuke Takesako of iRobot Japan GK, which develops the robot vacuum cleaner "Rumba", Mr. Yuichi Uno of Signify Japan GK, which handles smart lighting "Philips Hue", and "Amazon Echo series". Misako Furuya of Amazon Japan GK and Megumi Takeda of Smart Home Concierge of Renovation Co., Ltd. introduced the smart remote controller "eRemote 5". After talking about the features of each product, how each product will change your life, tips on how to use it, etc., Philips Hue, Dot, and eRemote 5 will be used in a workshop format to link app settings and operations. I experienced it. During the tour, I was surprised but uneasy, but when I actually touched it, there were voices saying, "It wasn't as difficult as I expected," "I think I can do this!" And "I can do this." I was asked.
Receiving lectures from each company
State of experience meeting
In addition to the participants, Mr. Yoichi Ikemoto, the editor-in-chief of "SUUMO", the director of SUUMO Research Center, and Mr. Azusa Tagata, who is in charge of PR of the LIVING TECH Association, participated in the second round of discussions. We asked him about the changes in his life in Korona-ka and his impressions of experiencing a smart home. From a living perspective, it was said that both groups experienced corona and their working styles changed, and that the functions required for their homes changed accordingly. Mr. Ikemoto also commented that the increased choices provided an opportunity to reconsider the way of life itself, and many commented that he realized the change. Next, when we asked the participants about their impressions of the smart home experience, they said that their anxiety was resolved and the hurdles were lowered, and that the image of living with a smart home expanded. Especially in child-rearing, there are opinions such as "Because I am so busy that I want to get help from cats especially in the morning, having a smart home will not only save time but also reduce the burden on parents who rush their children." I did. Through the experience-based event, it became clear that "vague anxieties and unclear points" are large for users who have not experienced smart homes, and that "the hurdles are greatly lowered by actually touching the device and understanding how to use it according to daily life." rice field. The LIVING TECH Association will continue to provide opportunities for users to come into contact with and know about it together with participating companies, and promote the realization of the association's mission of "enriching people's lives with technology" through smart homes. I will come.Round-table discussion
Event name: Manazuru no Ie Project Smart Home User Experience Meeting Date: October 31, 2021 (Sun) 13: 00-16: 30 User Participants: 2 groups Speakers: Daisuke Takesako, I Robot Japan GK Signify Japan GK Yuichi Uno Amazon Japan GK Misako Furuya Renovation Co., Ltd. Megumi Takeda Recruit Co., Ltd. Editor-in-Chief and SUUMO Research Center Director Yoichi Ikemoto LIVING TECH Association / Renovation Co., Ltd. Azusa Tagata Related Sites: LIVING TECH Association Homepage Special site: https://www.ltajapan.com/project/pjt002/ "@DIME" Applicable article: https://dime.jp/genre/1276183/ * 1 PwC Consulting LLC "Connected Home Smart Device Market Awareness Survey 2020 ”https://www.pwc.com/jp/ja/knowledge/thoughtleadership/electricity-market-survey2020.html * 2 [Survey] Survey on the actual use of smart home appliances High rate and experience of "convenience and effect" On the other hand, households living with parents are most aware of "richness of life" https://www.ltajapan.com/update/update189/ Group overview Name: General LIVING TECH Association Location: 5--4-35 Minami Aoyama, Minato-ku, Tokyo Established: April 28, 2020 Official HP: https://www.ltajapan.com/ Officer: Tomohiro Yamashita (Representative Director of Renoveru Co., Ltd./Organized by LivingTech Conference 2017-2018) Representative Director: Misako Furuya (General Manager of Offline Sales Division, Amazon Device Business Division, Amazon Japan GK) Director: Yuichi Uno (General Manager, Consumer Division, Signify Japan GK) ) Director: Masahiro Ito (Panasonic Co., Ltd. Electric Works Co., Ltd. Marketing Headquarters Solution Business Management Department General Manager) Director: Kozo Takei (Founder of Real Estate Tech Association) Director: Katsunori Higashi (YKK AP Co., Ltd. Business Development Management Manager) Director: Takeshi Yamada (I Robot Japan GK) Executive Officer General Manager of Marketing Division and General Manager of New Business Development Office) Auditor: Haruo Narimoto (Partner Lawyer, TMI Associates) Advisor: Tsuyoshi Nakamura (Deputy General Manager, Digital Sales Group, Customer Sales Department, TEPCO Energy Partner Co., Ltd. Living Digital Media (Responsible) Media Partner: "RoomClip" https://roomclip.jp/, "@DIME" https://dime.jp/