I heard 2026 female cosmetics users!"Actual status of behavior when purchasing skin care cosmetics" Survey company release

Category: Survey report

Release issuance Childmpany: Wazamono Co., Ltd.

~ Cosmetics affair (= skin care Childsmetics brand transfer) "I have experience" more than 80 %!The trigger is the word -of -mouth -The beauty information site "Kininal Cosmetics" operated by Wazamono Co., Ltd. (Tokyo Ward, President and CEO: Shiro Haori, hereinafter referred to as) is for 2,026 female Childsmetics users aged 25 to 49 years old.We have Childnducted a questionnaire survey on the actual situation of behavior at the time of purchase of Childsmetics, so we will inform you as follows.[Kininal Childsmetics] https: // kininaru-Childsme.COM/[Survey data] https: // kininaru-Childsme.COM/ITEM_P057/Survey Results Summary ● Skin care Childsmetics purchase channels, "Internet shopping" about 60 % ● Reference information sources at the time of purchase, "Review" are important for third -party trends ● First Childsmetics brand, at the time of purchase.The decisive factor is "Sample Utilization" ● Cosmetics affair (= skin care Childsmetics brand transfer) "I have experience" more than 80 %.It is said that the Japanese Childsmetics market is expanding due to the birth of a series of new brands from Childsmetics manufacturers * 1.In fact, this year, many Childsmetics were announced by Childsmetics manufacturers, and many new items were lined up in department stores and drugstores.Looking at the Childlorful eye Childlor, teak, and skin care Childsmetics that are lined up at the Childsmetic Childunter, all women are excited.So how do Childsmetics users choose Childsmetics from these many items?What kind of channels do you buy items?In the case of Wazamono, especially about "skin care Childsmetics (lotion, milky lotion, serum, cream)", the decisive factors when choosing, when changing the Childsmetics used to another brand, how to find the products you are interested in.We Childnducted a questionnaire to understand the actual situation.* 1: "Fuji eChildnomy domestic Childsmetics market survey -4th" (http://www.group.Fuji -eChildnomy.Child.JP/PRESS/PDF/180927_18088.See PDF) ■ Skin care cosmetics purchase channel, "Internet shopping" about 60 % Skin Care Cosmetics When asked about the purchase channel, "Internet mail order" (62.8 %), then "drugstore" (19).0 %), "Department Store / Department Store" (5.4%).Unlike makeup cosmetics such as eye colors and teak, skin care cosmetics that can be purchased without checking color.As long as information about the effects and security of cosmetics, "Internet mail order" may be easy for users to use it because it is convenient.■ When selecting skin care cosmetics, the most important thing is "compatibility with the skin", what is your decisive factor when choosing skin care cosmetics?When asked about the focusing point at the time of selection, "it corresponds to the skin / after use does not occur" (32) (32).3 %), "Effect / Efficacy" (30).4 %) is ranked higher, then "price" (11).2 %) continued.I want to use cosmetics that suits me because it's something that puts it directly to the skin.After all, compatibility with the skin seems to be the most important.■ The trends of third parties, such as reference sources at the time of purchase, word -of -mouth, are important, and we asked about the reference source at the time of purchase.Then, it turned out that the highest person who referred to the "information site specializing in cosmetics" is the highest, and there are more than 40 %.Also, "Story of family and acquaintances / SNS" (27).0%), "Summary of the Internet" (24).7%) is also expensive, and you can see the current situation where you are concerned about the evaluation of third parties, including word of mouth.■ The first cosmetic brand, the decisive factor at the time of purchase is the decisive factor when purchasing a cosmetic brand for the first time, "Use of sample products" (34) (34).1 %) is the highest, followed by "price" (19.1%), "Review of the Internet" (22.6%), "Reviews for friends and family" (18).5 %).The advantage of using a sample product is that by actually using skin care cosmetics, you can get a real feeling that you can not understand only by the product description.It can be seen that most of the cosmetic users use sample products for a certain period of time to confirm their compatibility with the skin.■ Cosmetic affair review timing "About one week" is the most!In the previous section, it was found that many skin care cosmetics were purchased after confirming the compatibility with the skin.So, in fact, how long do you try skin care products and think about "compatibility with the skin" or consider "transfer to another brand" = cosmetics affair?I asked about the timing.Then, "about one week" (24).7%) and "about one month" (21%) are ranked high.In addition, it turned out that "more than that" is about 20 %.■ Cosmetics affair "Experience" is more than 80 %, how many people have changed skin care cosmetics to another brand?Asked about whether or not they have experience in transfer, more than 80 % of the people answered that they had experience.Also, if you ask about the number of skin care cosmetics you have used so far, "10 brands or more" (23).8 %) is the most, followed by "3 brands" (20.4 %), "5 brands" (15.6 %).He also mentioned the reason because he wanted to find a product that suits himself more than his dissatisfaction with the current situation.■ Cosmetics affair is more than 50 % of word of mouth!Finally, I asked about the opportunity to transfer to the skin care cosmetics brand.Then, "I saw a reputable word of mouth" (51).0 %) ranks first.Also, "I saw it was introduced on a beauty site" (22).0 %), "When it's been a hot topic around you" (20.2 %) is also ranked higher.The final decision is also a decisive factor, but it can be seen that the rating of a third party will also affect the opportunity to change.This survey reveals that female cosmetics users are easily purchasing skin care cosmetics using Internet shopping.In addition, I showed the fact that it is easy to change brands because of its simplicity.As a decisive factor in transferring, it seems that information based on third -party trends such as word of mouth and feeling of use by sample utilization are supported.Therefore, if you catch a better reputation, it did not stay on a specific cosmetic brand, but it was also found that many users repeated cosmetics affair.No matter how old, women want to be beautiful.And many women continue to make efforts for their "insatiable pursuit of beauty."In the future, please make good use of the information overflowing on the Internet and polish the beauty.[Survey Overview] N = 2060 Lives in Tokyo = 2060 Married: Unmarried = 52.3 %: 42.7%実施媒体：『キニナルコスメ』https://kininaru-Childsme.Childm/「コスメに迷える」女性たちのために、口コミやその実証などを満載したサイト＜株式会社ワザモノ＞設立：2013年4月代表者：羽織臣一郎資本金：100万円本社：東京都港区三田1-11-22 SSTビル 2F-A事業内容：Webコンサルティング、競合分析・市場調査、キュレーションメディア運営・制作、Web開発支援企業プレスリリース詳細へPRTIMESトップへ

* Prices, specifications, services, etc. of the products described in the news release are as of the date of announcement.Please note that it may be changed without notice.