Softbank Terawei said frankly that the reason for the new plan of "LINEMO" 990 yen / 3 GB per month and the difficulty of eSIM

LINEMO's "eSIM" and "eKYC" are

 As a major feature of LINEMO, it improves the end of the temple of "eSIM" and "eKYC", especially introduces the hard experience of eSIM.

Mr. Teriwei: "there is really something shameful." APN settings and configuration files, SIM unlocking, network passwords and physical SIM are almost unhooked, which becomes a problem. "

ソフトバンク寺尾氏が真っ正直に語る、「LINEMO」で月額990円/3GBの新プランができた理由とeSIMの難しさ

 Mr. Terao cited "APN settings", "configuration file", "SIM unlocked", "network password (forgotten)", many users do not know the meaning of the language, on LINEMO's website, there are easier to understand accounts in the procedures.

 In addition, the configuration file was found after the start of LINEMO, "does not automatically enter the iPhone" (Mr. Terao).

 Improvements are being made on a weekly basis, and so far, there are as many as 400 improvements.

 Through this improvement, the satisfaction of NPS (network product score, a measure of user loyalty) and digital local generation (defined here as less than 30 generations) has become very high. In terms of NPS, the physical SIM score at the beginning of the service (around 0, Mr. Terao said), compared to eSIM, was about 40% less. It is said that in subsequent improvements, it even exceeded the score of the physical SIM at the beginning of the service.

 According to Terwei, nearly 70% of LINEMO users are in their 30s, and there are many young people. The brand "way Mobile", which is also carried out by Softbank Corp., may be supported by shops, and there are many elderly people.