Skinny from the cells, it's hard to reband. Birth of a new concept "medical size down series"

Have you ever been on a diet?

About 80% of dieters have had success. However, more than half of them experienced a rebound. According to a survey*2 conducted by Shonan Beauty Clinic among men and women in their 20s and older, 80.2% of those who experienced dieting answered that they had a successful experience. However, more than half of them answered that they had rebound experience, and it was found that many people experienced rebound. In addition, it was found that about half of the people are suffering from partial thinning. The Medical Size Down series was created to meet these consumer needs. From a medical point of view, we focused on the mechanism of rebound and achieved partial weight loss that is difficult to rebound with conventional exercise and dietary restrictions. *2: Details of the survey results are described in . New idea! Lose weight from the cells "medical size down" With the idea of ​​​​"lose weight from the cells", we focused on the mechanism of rebound. It happens when you grow up. The Medical Size Down series reduces and eliminates fat cells themselves through an approach that only medical technology can provide. Conventional diets such as exercise and dietary restrictions can only reduce the size of fat cells, but medical size reduction [reduces the fat cells themselves], so of course there is almost no rebound, and partial thinning of the target area is possible. is possible.

Cool sculpting 1 area: 29,800 yen

Medical Size Down Series 1st OverviewThe Medical Size Down series consists of a treatment menu that can eliminate fat cells themselves without cutting. The first is a lineup of four treatments, including cool sculpting, which freezes and destroys about 20% of the fat layer just by applying it to the desired area. Coolsculpting is a safe and secure treatment recognized by the Ministry of Health, Labor and Welfare as a fat reduction effect. ▼ Cool sculpting details https://www.s-b-c.net/slimming/machine/coolsculpting/ Released In conjunction with the birth of the medical size down series, a TV commercial will also be aired in Kanto and Kansai from May 14th. In addition, a special website and videos that explain the rebound mechanism in an easy-to-understand manner will be released sequentially from May 10th. ▼ Medical Size Down HP https://www.s-b-c.net/msd ▼ Medical Size Down Series First Mechanism https://www.youtube.com/watch?v=2Wppz7-soF4 ▼ Medical Size Down Series First Birth version https://www.youtube.com/watch?v=MSefoGt_kFY ◆Medical Size Down Supervising Physician Ayaka Nishikawa Biography: Graduated from Yokohama City University School of Medicine. After completing a medical residency at the National Hospital Organization Tokyo Medical Center and studying dermatology at the Vienna Medical University, he has been working as a cosmetic dermatologist at the Shonan Cosmetic Surgery Clinic since December 2015. Currently, he leads dermatology treatment at Shonan Beauty Clinic as the general manager of dermatology. In addition to numerous media appearances, he is a leading medical slimming doctor who has chaired the IMCAS world congress, an internationally authoritative conference. “There is a strong image that medical slimming = liposuction, but there is actually a method that allows you to lose weight partially without surgery. Through medical size reduction, I would like many customers to feel more familiar with aesthetic medicine.” ●Shonan Beauty Clinic Currently, there are 83 beauty clinics nationwide and 2 overseas beauty clinics. We offer cosmetic surgery and cosmetic dermatology. One of SBC Medical Group.・Website: https://www.s-b-c.net/ ●SBC Medical Group Currently, the largest cosmetic medical group in Japan, with more than 100 clinics in Japan and overseas, including the Shonan Beauty Clinic.・ Location: Shinjuku Island Tower 12F, 6-5-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo ・ SBC Medical Group Website: https://www.sbc-med.com/ ・ Representative: Yoshiyuki Aikawa Destination > Shonan Beauty Clinic 0120-489-100 (reception hours AM 10: 00-PM 11: 00 Saturdays, Sundays, and holidays) https://www.s-b-c.net/ [Document] At Shonan Beauty Clinic , conducted a survey on diet awareness and behavior. Survey target: 20,000 men and women in their 20s and over nationwide Survey period: December 2020 Survey method: Internet survey Interest in dieting [Fig. (approximately 60%), and among men in their 30s and 40s (approximately 40%) the highest. Interest and experience in dieting [Figure 2] 63% of all women and 46% of all men have experienced diet restrictions, supplement intake, sports gyms, yoga, etc., especially 30 years old. 67% of females and 51% of males are in their teens. * Estimated number of people is calculated by multiplying the percentage based on the population

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Areas that people want to diet (areas of concern, where they want to lose weight) [Figure 3] The most common area to lose weight is the stomach (42% of women, 46% of men), and specific areas rather than the entire body. There is a high level of interest in "partial diets" to slim down (female 54%, male 51%). Successful diet experience (diet experience) [Figure 4] Approximately 80% of both men and women answered that they were successful in dieting, but among them, the percentage of women who “succeeded once but then rebounded” was about 6 in all women. about 50% of all males.

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Awareness of medical diets (those who have experienced dieting) [Fig. 5] When hearing about medical slimming (medical dieting), 71% of women and 56% of men said that liposuction is the treatment that comes to mind (or knows about it). Fat dissolving injections (34% of women, 23% of men) are the most common, followed by fat dissolving injections.

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Image of medical diet (diet experience) [Figure 6] Image of medical slimming (medical diet) is “expensive (female 92%, male 81%)”, “scary (female 62%, male 49%)”, “painful”. Yes (61% female, 48% male)” has a high negative image.

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