Many people work on home training with reference to YouTube and SNS because of the increase in home time.With a lot of content online, Hinata Kato's "Sensen" videos are attracting attention, including 10 million playbacks.We talked about her production process and ingenuity to find out why many people were supported.(This article is an excerpt from the February 28, 2022 issue of WWD Japan)
WWDJAPAN (WWD): How did you decide to start YouTube?
Hinata Kato (hereinafter Kato): When I was a student, SNS was not as active as it is now, and I was always lonely when I dieted.I've been longing for Hikakin for a long time and want to be a YouTuber, so I decided to send a diet content that viewers can enjoy together.I myself have a strong diet and rebounded when I was in junior high school.That's why I wanted to tell the audience how to pursue healthy weight.
WWD: What are the commitment points in video production?
Kato: Be sure to check all comments from the viewers sent to Twitter, Instagram, and YouTube.Start by thinking about the project with reference to those opinions, the content you want to send + the request of the viewer.After that, create a workout menu, try it yourself, check if it works, and start making video.In addition, I think that thumbnails are very important points in transmission, so I try to make them over time.