"Healthy food at home" boom: "Oil" as a Lunar New Year gift is in the spotlight = South Korea (Image provided by: wowkorea)
"Premium oil" is attracting attention as a gift set for the Lunar New Year holidays in the Korean distribution industry. This is because the coronavirus pandemic has increased the number of people eating at home, and the growing interest in health has led to an increase in demand for high-end ingredients, especially high-end oil. Lotte department store and large-scale discount store E-mart are focusing on high-end oils in gift sets for the Lunar New Year holidays, according to industry sources on Monday. Interest in high-end ingredients is showing a growing trend, especially among the MZ generation. In the case of Lotte Department Store, sales of high-end ingredients increased by an average of 35% annually between last year and 2020. In addition, it was found that the MZ generation's sales of high-end ingredients last year increased by more than 50% compared to the previous year. In particular, the demand for oil among high-end foodstuffs is increasing. According to E-Mart, sales of olive oil last year increased by 27.6% year-on-year. In addition, 'avocado oil', which is made by squeezing avocado as it is, is also known as a healthy oil, and sales increased by 17.8% during the same period. In addition, sales of functional oils such as argan oil also showed double-digit growth. In response to this situation, Lotte Department Store has prepared more than 10 variations of olive oil sets, a must-have for the 'Mediterranean menu' and known for its various health benefits. E-mart has developed the “Orobairen Extra Virgin Olive Oil Set”, which is used in the main dishes of the Spanish royal family and is in the spotlight as a high-class seasoning worldwide. In addition, the 'Globe Avocado Oil Set', which is extracted with a method that minimizes heat generation and retains the maximum amount of nutrients, and the 'Dicheko', which is made from grapes in Modena, Italy and aged in barrels for five years, has a unique taste and aroma. Set”, the premium oil set, which was available in 3 types during the Chinese New Year last year, has been expanded to 9 types this time.
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