At the tech conference Connect 2021 in the early hours of October 29 Japan time, Facebook CEO Mark Zuckerberg officially announced the rumored rebranding. The new name is "Meta".
The reason for the name change is that "Facebook", which is just one name of the SNS business, is not suitable for embodying the many services and applications provided by Facebook, as well as the future business. From that.
AdvertisementThe new brand is a brand that shows that it is a Metaverse-first social technology company that focuses on next-generation platforms realized with technologies such as VR and MR, or the Metaverse, which is a new form of the Internet. is.
Facebook as the name of SNS continues. It's not going to change to the Facebook app Meta app you're using now. The name of the company that provides each service will be Meta, and Facebook, Instagram, WhatsApp, etc. will be a division of Meta.
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(Postscript: The Oculus brand has ended. The Oculus brand has disappeared. VR headsets go to "Meta Quest")
In 2015, Google established Alphabet, Inc., a holding company, to reorganize its businesses that have expanded beyond search. etc., became a group company.
Facebook's Meta also has in common that it is a new brand with businesses such as Facebook (SNS), Instagram, and Quest hardware under its umbrella, but unlike Alphabet, which is purely a holding company, Meta There is a core business of promoting the Metaverse.
The newly established meta.com explains that "the metaverse is an evolved form of social connections and connections between people", and the rebranding is to show a commitment to the realization of the metaverse. I'm explaining.
According to Zuckerberg's open letter, Facebook's organization is divided into two segments: a segment responsible for apps such as Facebook (service) and Instagram, and a segment that develops future platforms. The metaverse does not belong to either one of these, but encompasses both the former social experience and the latter future technology.
If you think of the Metaverse as "a VR service where you wear goggles and chat with doll avatars" and "in other words, a second life", it seems that you suddenly started focusing only on the VR virtual world, but at least for Zuckerberg, Metaverse is not a single application or service, but a next-generation Internet enabled by technologies such as AR and VR. It is a platform on which various businesses can be developed, or a broader paradigm. seems to be positioned. (October 29, 2021 Reprinted from "Facebook renamed to 'Meta'. Becoming a metaverse-first social technology company") [Related article]
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